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About Us
With extensive corporate and coaching experience,
Alisa Deitz founded EFFECT in May 1999.

Built on Alisa’s commitment to help people and organizations  change, grow, and achieve, EFFECT has been engaged for projects that run the gamut from developing individual coaching programs, to leading cross-functional teams through complex project implementations, to creating new processes and organizations and sustaining them over time.




 

Alisa’s background in marketing, process, and quality—combined with her coaching skills—give her an uncanny ability to make issues simpler, rather than more complex.
 
Alisa has the ability to synthesize seemingly unrelated information and experiences in extraordinarily perceptive ways.
                                                                    
     
- Priscilla Gandel, President, Gandel Marketing Inc.

Alisa expertly:

  • coaches individuals to attain levels of performance and insight that exceed their expectations

  •  identifies and implements new processes that develop the capacity to change and that promote organizational creativity and flexibility

  • works with senior management teams to identify issues – organizational, strategic or process – and to develop realistic action plans and goals

[Alisa doesn’t] get distracted by irrelevant factors and keeps a laser focus on the finish line--so that we can get a result and get closure. [She doesn't] mince words and is perfectly comfortable throwing out something for me to "own" and consider.
                                                                                                          
                                                                                  - Tara Reynolds, Vice President
                                                                                    Customer Marketing, Prudential Financial

 


 
 

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